BRAIN

Hi there!

The BRAIN mnemonic is a tool to help us make quick, effective decisions.

The tool can be used for lengthy deliberations of high stakes decisions, but it really comes into its own when we have to make fast and efficient choices. By touching on the five points (illustrated on the right), we give ourselves the opportunity to swiftly consider a way forward instead of subconsciously and automatically reacting to what’s in front of us.

As you can see, the first two steps (benefits and risk) help us recognise the pros ands cons. The third step (alternatives) encourages us to examine other options, instead of falling into the most immediate or easiest course of action, which is a common decision making trap.

The next step (intuition) is an oft forgotten step when making choices, but it provides us with an opportunity to check in with our subconscious; our values and emotions. We don’t always want to obey the clamouring of our emotions, but we do want to listen and acknowledge them so that we can make an intentional decision.

Lastly, the tool prompts us to pause and understand what would happen if we do nothing. This can remind us that we don’t always need to act, and can let events play out. Conversely, taking a moment to ponder what would happen if we did nothing, can motivate us into action as it highlights the consequences of inaction.

This is a tool we can add to our psychological toolkit and apply whenever we are uncertain of a way forward. It is not a guarantee of the best decision - we can never know that - but it is a guarantee that that we won’t automatically react or fall into our same old patterns.

The BRAIN mnemonic helps us make an effective choice, especially in those situations when we don’t have much time to deliberate.